The way to Pitch Course Design Concepts to Your Buyer


Ever surprise learn how to current e-learning course concepts to your prospects?

I had a dialog the opposite day with somebody who was introduced with a considerably boring course undertaking. We chatted about methods to make it much less boring. In the course of the dialog, the particular person was involved that the client would by no means go for a unique thought and solely needed the tried and true, click-and-read course.

It is a frequent problem as a result of the simplest course to construct is the linear, explainer kind course with data and subsequent buttons. It’s additionally what many purchasers are used to, so attempting to get them to see a unique approach to method the course design generally is a problem, particularly with a good timeline and restricted funds.

Listed here are a couple of concepts to get you considering.

What kind after all are you constructing?

Decide if the course is an explainer or efficiency course? An explainer course is one the place you current data, however there isn’t a efficiency requirement. This may be difficult as a result of many programs are associated to efficiency however the course itself could not have a efficiency enchancment angle. Loads of compliance coaching falls into this bucket.

For instance, ethics coaching is essential and we would like folks to be moral. However the coaching tends to concentrate on insurance policies and rules. And the top measure is a closing quiz to certify completion. If it was performance-based, then it would appear to be this:

The group has a rise of provide prices and realizes that staff are taking issues residence. The group has a laid again tradition the place taking issues residence was tolerated as a result of it wasn’t a giant deal. In that sense, the efficiency purpose is to lower the availability prices by specializing in the ethics of taking issues residence for private use.

Explainer programs usually require much less effort and find yourself turning into the default approach programs are constructed.

Assist the client see the distinction in e-learning course design concepts.

I like to offer the client a couple of demo programs that symbolize other ways to method course content material. Restrict it to 3 sorts of programs. One kind is simply too limiting which tends to trigger a variety of scope creep as folks provide you with totally different concepts. And greater than three might be debilitating as a result of it takes time to overview and clarify the entire choices.

The three choices I like to recommend are:

  • easy linear course
  • linear plus some easy learning-based interactivity
  • decision-based interactivity.

Right here’s an instance of how this performs out from a earlier weblog put up on creating goals for compliance coaching.

A easy linear course is usually content material. The content material is related, nevertheless it’s nonetheless simply content material. And the efficiency measure is a accomplished quiz to certify a base stage of information, publicity to the content material, and attendance.

e-learning course design ideas non-performance

The subsequent stage is a mix of content material, follow exercise (centered on some related efficiency expectation) after which a method to certify understanding. With compliance coaching, a variety of the content material is already identified, so it’s largely a approach to refresh understanding after which an exercise to follow utilizing the content material.

e-learning course design ideas linear, some performance

When there are actual efficiency targets it begins with a present hole in potential. Assuming that coaching is the proper resolution, the course focuses on the kind of content material and actions that the learner must reveal their potential to make the correct choices. I attempt to concentrate on related decision-making actions.

e-learning course design ideas performance, decision-making

I like to recommend that you just convert some compliance coaching that’s frequent within the group to 3 variations which you can current when assembly with purchasers. It’s content material the consumer in all probability acknowledges. And seeing the identical content material 3 ways allows you to present and clarify the variations and why you’d suggest one over the opposite.

What e-learning course design thought does the client actually need?

If the course is an explainer course, then I attempt to maintain it linear and so simple as attainable. If it’s a efficiency course, I lean in direction of decision-making actions. However I prefer to have the client see the distinction.

The shoppers usually select the second choice as a result of it’s a sort after all they perceive, contains some concentrate on efficiency and interactivity, and is rather a lot faster to construct. That is the place your efficiency consulting hat is available in. The consumer’s selection could be the best for them, nevertheless it is probably not the correct one. You possibly can information them to the correct resolution when you recognize what the efficiency expectations are (assuming they’ve some) and the way the course’s success will likely be measured.

Clearly, there’s much more that goes into serving to a consumer construct the correct kind of coaching. Hopefully, these concepts assist. In case you have others you’d prefer to share. Bounce into the feedback and tell us.

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