Taco Bell‘s unique Mountain Dew taste, Baja Blast, is celebrating its twentieth anniversary. To rejoice, the model’s unique Baja Blast Gelato made its nationwide debut on Sept. 3 solely for Taco Bell Rewards members.
Developed by PepsiCo Foodservice in partnership with Taco Bell, the gelato had a restricted launch final 12 months.
“For 20 years, MTN DEW Baja Blast has been the drink that loyal followers simply cannot get sufficient of. We’re extraordinarily happy with the synonymous, iconic duo Taco Bell and Baja Blast have turn out to be,” Taylor Montgomery, CMO at Taco Bell, mentioned within the press launch. “We’re celebrating this unbelievable milestone simply as a lot as our die-hard Baja followers and may’t wait to share much more epic experiences, improvements and rewards as we proceed to gasoline our followers’ love for Baja Blast.”
Followers can keep tuned for MTN DEW Baja Blast Pie coming later this 12 months.
“MTN DEW Baja Blast and Taco Bell have confirmed to be an unbeatable match over time and all of the credit score goes to our manufacturers loyal fanbases,” JP Bittencourt, VP of selling at Mountain Dew, added within the press launch. “We’re always impressed by our followers and feed off their vitality, which drives our urge to ship breakthrough improvements and unique choices to thank those that have supported us — whether or not it is our diehard followers from day one to new shoppers who proceed to hitch our fandom every day.”