For forty years, prospects and companions alike have trusted Cisco to ship nice high quality and revolutionary merchandise throughout our particular person enterprise areas of networking, safety, observability, and collaboration. The end result: acknowledged market management throughout every. Nonetheless, what received us right here gained’t get us there.
A New Day
Right now is a brand new day and the expertise panorama has modified. Organizations not wish to transact with a vendor to purchase merchandise. Slightly they wish to have interaction with a strategic associate to purchase outcomes that may remedy their largest issues.
On this new day, we needed to requested ourselves, “how can we make 1+1 = 10 for Cisco, our companions, and our prospects?” The reply is a brand new strategic initiative that’s driving our go-to-market and firm technique: One Cisco.
What’s One Cisco
One Cisco is all about how networking, safety, observability, and collaboration – inclusive of Splunk – ship a set of three outcomes for our prospects within the AI period: powering AI-ready information facilities, future-proofed workplaces, and digital resilience. Every of those outcomes are aligned to board stage priorities and creates vital differentiation for Cisco and unbelievable progress alternatives for our companions.
What to Count on
Right now, we’re differentiating and simplifying the product and options we provide, bringing the ability of the complete Cisco product portfolio to our prospects and companions. We’re prioritizing the outcomes that matter most to our prospects, and which means larger alternatives for our companions to interact on the highest ranges of the group. All in, this new go-to-market strategy will end in each strategic worth to prospects and unbelievable progress alternatives for our companions.
Rewatch the worldwide session keynotes on Associate Launch Expertise, accessible November twelfth.
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