Your Information To Coaching Video Manufacturing
As distant workforces change into the brand new regular, the shortcomings of conventional worker on-line coaching strategies—like recorded Zoom calls or click-next programs—have gotten obviously obvious. These outdated approaches fail to seize consideration, foster connection, or successfully convey firm tradition.
Coaching video manufacturing has emerged because the antidote, providing a dynamic and impactful technique to interact learners, improve info retention, and construct a powerful sense of group, even throughout distances. A compelling case research on the finish of this text demonstrates how Trupanion, a pet insurance coverage supplier, harnessed the facility of coaching video to revolutionize its onboarding course of and product coaching and drive worker engagement. Take a look at this video case research:
What Is Coaching Video Manufacturing?
Coaching video manufacturing encompasses the creation of partaking visible content material particularly designed to teach staff on a variety of subjects—from firm values and onboarding procedures to technical expertise and worker security coaching. These movies will be live-action, animated, or a mix of each, incorporating components like interviews, on-screen textual content, music, and graphics to create a charming worker coaching expertise.
Company Coaching Video Manufacturing Finest Practices
Establish Clear Targets
Earlier than diving into the video manufacturing course of, take a step again and outline the particular information or expertise you need staff to realize from the coaching video manufacturing course of. What behaviors are you hoping to encourage along with your target market? After getting a transparent understanding of your objectives, you possibly can tailor the content material, supply type, and general construction of the video to successfully obtain them.
Microlearning Video
Consideration spans are quick in in the present day’s digital age. Purpose for movies which can be partaking however to-the-point. Break down advanced subjects into digestible chunks and prioritize crucial info. Ideally, your movies must be between 2–5 minutes lengthy, though shorter explainer movies will be much more efficient for microlearning functions.
Video Storytelling
Persons are naturally wired to answer tales. Weaving info right into a compelling narrative construction makes content material extra memorable and fascinating. Use relatable characters, real-world situations, or case research for example key ideas and resonate along with your viewers on an emotional degree.
Excessive-High quality Video Manufacturing
Whilst you do not essentially want Hollywood-level manufacturing worth, investing in first rate gear and enhancing software program ensures knowledgeable appear and feel. Grainy video content material, distracting background noise, and uneven enhancing can hinder the training expertise and replicate poorly in your firm.
Interactive Video
Transcend passive viewing by incorporating interactive components like quizzes, polls, clickable hyperlinks, or branching situations. These components encourage energetic participation, reinforce information retention, and supply priceless knowledge on viewer engagement.
Accessibility
Guarantee your movies are accessible to a various vary of learners by together with captions or transcripts for viewers with listening to impairments. Contemplate closed captions for all movies, as they will also be useful for viewers in noisy environments or those that choose to study by studying alongside.
5 Finest Coaching Video Manufacturing Firms By Sector For Company Coaching
Company Video Manufacturing Company
Ninja Tropic eLearning focuses on budget-friendly, custom-designed, interactive video-driven studying experiences tailor-made to an organization’s distinctive model and objectives. They leverage a staff of skilled scriptwriters, Educational Designers, animators, and eLearning builders to create partaking and informative content material that resonates with learners. Additionally they have the biggest portfolio of company coaching movies and explainer video examples.
AI Video Generator For eLearning
Synthesia leverages Synthetic Intelligence to create life like avatars that may current info in a wide range of kinds and languages to create video. This gives a cheap choice for smaller firms or for creating giant volumes of company coaching content material.
Coaching Animation Software program
Vyond offers a user-friendly platform with drag-and-drop performance and a library of prebuilt characters, templates, and animations. This makes it straightforward for anybody to animate a generic professional-looking explainer video.
Coaching Video Software program
Camtasia is a well-liked device for display recording and video enhancing, significantly well-suited for creating software program tutorials or product demonstrations. It permits customers to document their display, webcam, and audio, after which edit the footage with transitions, annotations, and call-to-action buttons.
Coaching Video Manufacturing Software program (Superior)
Adobe Artistic Suite gives a complete suite of professional-grade video enhancing instruments like Premiere Professional and After Results. This can be a highly effective selection for firms with in-house video enhancing experience or that require a excessive diploma of inventive management over their coaching movies.
How To Make A Coaching Video For Worker Engagement?
Creating partaking coaching movies for workers entails a strategic method that goes past merely creating video content material. To actually captivate your viewers and foster lasting studying, contemplate these key steps.
1. Outline Clear Targets
Begin by figuring out the particular information or expertise you need staff to realize from the coaching video. Are you aiming to onboard new hires, clarify a posh course of, or reinforce firm values?
2. Craft a Compelling Script
As a substitute of a dry lecture, go for a story method. Inform a narrative, use relatable characters, or current real-world situations to make the content material extra partaking. Incorporate humor, if applicable, to lighten the temper and keep curiosity.
3. Prioritize Visuals
Use a mixture of high-quality footage, animations, display recordings, and on-screen textual content for example key factors and keep visible curiosity. Think about using knowledgeable voiceover artist to reinforce the general manufacturing worth.
4. Document Your Video
Relying in your price range and assets, you’ve got a number of choices for recording. You should utilize knowledgeable studio with high-end gear, a DIY setup with good lighting and an honest microphone, and even leverage display recording software program for tutorials and demonstrations. Guarantee good audio high quality, as poor sound can rapidly derail viewer engagement.
5. Maintain It Concise
Consideration spans are quick. Purpose for movies which can be round 5 minutes or much less. In case you have lots of info to cowl, break it down right into a sequence of shorter movies.
6. Incorporate Interactive Components
Increase engagement by incorporating quizzes, polls, clickable hyperlinks, or branching situations. These components make studying extra energetic and encourage information retention.
7. Accessibility Issues
Guarantee your movies are accessible to everybody by together with captions or transcripts. This not solely advantages staff with listening to impairments but in addition those that choose to study by studying or who could also be in a loud setting.
8. Collect Suggestions
After launching your coaching video, solicit suggestions from staff to gauge its effectiveness and determine areas for enchancment. This iterative course of will enable you to refine your method and create much more impactful video content material sooner or later.
Coaching Video Manufacturing Value
Producing a company coaching video in-house by hiring particular person expertise can appear cost-effective at first look. You will have to price range for a videographer (round $50–$150 per hour), a scriptwriter ($30–$75 per hour), and doubtlessly an editor ($50–$150 per hour) or animator ($45–$100+ per hour) if these expertise aren’t in-house. Prices can rapidly escalate, particularly for longer or extra advanced high-quality movies. Further bills like gear rental, software program licenses, and site charges can even add up.
Partnering with a specialised coaching video manufacturing firm could be a extra streamlined and finally cost-effective choice, particularly for bigger initiatives or these requiring particular experience. Whereas their charges could appear increased upfront, they usually bundle companies like scriptwriting, filming, enhancing, and animation right into a complete package deal.
This eliminates the necessity to coordinate a number of freelancers and ensures a constant, skilled end result. Moreover, businesses usually have entry to assets and expertise that may be out of attain for particular person hires, resembling high-end gear, skilled studios, and skilled voiceover artists.
They will additionally provide scalable options like template-based movies or AI-generated content material for budget-conscious purchasers. In the end, the selection between hiring particular person expertise or partnering with an company is determined by your particular wants, price range, and desired degree of manufacturing worth. Take a look at this breakdown on how an company would worth a company coaching video.
Coaching Video Manufacturing Buyer Success Story
Problem
Trupanion, experiencing fast development within the aggressive pet insurance coverage market, confronted a mounting problem: find out how to successfully onboard a geographically dispersed workforce whereas instilling a powerful sense of firm tradition and shared values. Conventional onboarding strategies, usually reliant on in-person conferences and dense documentation, had been proving insufficient for creating a fascinating and memorable worker onboarding expertise for brand new hires unfold throughout totally different places.
Resolution
Recognizing the necessity for a transformative method, Trupanion sought a accomplice who may leverage progressive know-how to create a extra immersive and impactful onboarding expertise. They turned to Ninja Tropic, a inventive company specializing in interactive video studying options. Collectively, they launched into a mission to design a custom-built, partaking onboarding program that will harness the facility of video to captivate and join new staff with Trupanion’s distinctive identification.
The collaborative course of between Trupanion and Ninja Tropic was a deep dive into understanding the corporate’s core values, mission, and the nuances of its tradition. This concerned:
- Figuring out key targets. Clear objectives had been established for the onboarding program, specializing in information switch, cultural assimilation, and fostering a way of belonging amongst new hires.
- Distant live-action recording. Ninja Tropic facilitated digital recording with key leaders throughout the group to provide live-action movies. This captured their insights, personalities, and keenness for Trupanion’s mission, making the management staff extra accessible to new staff.
- Compelling scripting and visuals. Partaking scripts had been written to remodel the interview footage right into a cohesive narrative. Excessive-quality visuals, animation, and movement graphics had been included to reinforce the training expertise and maintain the viewer’s consideration.
- Animation and interactivity. The ultimate product was a dynamic, multifaceted onboarding program hosted on an intuitive on-line platform. This allowed for simple entry, self-paced studying, and ensured consistency within the onboarding expertise for all new hires, no matter their location.
Outcomes
Trupanion’s video-driven company coaching has exceeded expectations on a number of fronts:
- Enhanced cultural connection. New hires report feeling considerably extra linked to the corporate’s tradition, values, and general mission. This has translated to elevated engagement and a stronger sense of belonging from day one.
- Improved retention. This system has contributed to a notable enchancment in new rent retention charges. Workers who’ve gone by the video onboarding are extra possible to stick with the corporate long-term.
- Scalable and environment friendly onboarding. The net platform has enabled Trupanion to onboard new staff rapidly and effectively, no matter geographic location. The evergreen nature of the movies ensures that the content material stays related and impactful over time, decreasing the necessity for fixed updates.
Conclusion
Trupanion’s funding in a custom-designed, video-driven onboarding program has confirmed to be a strategic transfer that has strengthened the corporate’s workforce and set a brand new customary for partaking new hires within the digital age.
Ninja Tropic eLearning
We’re the go-to interactive video and microlearning staff for main enterprises. We clear up enterprise issues by budget-friendly, brand-aligned, and efficient interactive video coaching that delivers measurable outcomes.