Iconic American pizza firm opens new areas, embraces innovation and strengthens bonds with the group
Cairo (RestaurantNews.com) Completely satisfied Joe’s, the beloved pizza and ice cream model born within the American Heartland, has continued its worldwide growth with a number of new areas opening in Cairo, Giza, and the North Coast of Egypt, and plans to enter new markets in Saudi Arabia and the UAE.
Since opening their first location in Roxy Sq. in Cairo, the native franchise group in Egypt has benefited from the in depth help they’ve obtained from Completely satisfied Joe’s U.S. headquarters, from boots-on-the-ground help to ongoing steering.
Ahmed El Batran, President of Completely satisfied Joe’s Center East LLC, expanded the model to 4 areas in Cairo and Giza with the assistance of his entrepreneurial household – father Mohamed Magdy El Batran, mom Abeer Ahmed Abdelhalim Elkabbany and sister Zeina Mohamed Magdy El Batran.
This summer season, the household opened a fifth new seasonal Completely satisfied Joe’s on Egypt’s North Coast adjoining to Alexandria, a preferred summer season vacation spot alongside the Mediterranean Sea, catering to vacationers trying to take pleasure in some American pizza and refreshing ice cream.
“We’re extraordinarily enthusiastic about this new North Coast location as a result of it operates uniquely in comparison with different Completely satisfied Joe’s franchises,” mentioned Tom Sacco, Chief Happiness Officer, CEO and President of Completely satisfied Joe’s Pizza & Ice Cream. “It’s the proper spot for vacationing households and it’s solely open throughout seasons with heavy tourism, which I believe will make it very profitable.”
Ahmed, impressed by his fond childhood reminiscences of the model, attributes his speedy success in Cairo and Giza to the lively help obtained from Sacco and the headquarters crew. They empowered him to get artistic with recipes and tailor them to native tastes – comparable to changing pork in our pepperoni and sausage with beef, and by including jalapeños, mushrooms and tomatoes to conventional choices – which have resonated nicely with the native buyer base.
“Completely satisfied Joe’s has at all times embraced the spirit of innovation,” mentioned El Batran. “From The Taco Joe to Completely satisfied Joe’s Particular, the corporate has at all times discovered new methods for friends to expertise high-quality flavors on the pizzas they love. Our native variations have been an enormous hit.”
Past menu improvements, Ahmed can be altering Completely satisfied Joe’s structure. He just lately launched a container-based restaurant format for takeaway on the North Coast and artistic waffle packaging that has been widespread with youthful clients.
Completely satisfied Joe’s Center East LLC isn’t simply slicing and dicing pizzas for the locals; the franchise firm can be making vital efforts to have interaction the group by internet hosting occasions to boost cash for native hospitals and partnering with colleges in Alexandria for fundraising efforts. El Batran has additionally develop into an enthusiastic adopter of social media platforms. Not solely has this method garnered extra consciousness for the model in Egypt; it helped him win the Finest Social Media and Finest Marketer of the 12 months Awards at Completely satisfied Joe’s annual convention in April in Iowa.
Regardless of challenges comparable to ingredient sourcing and provide chain disruptions because of the conflict in Ukraine, the franchisee has maintained excessive requirements and continues to broaden.
Wanting forward, Completely satisfied Joe’s plans to proceed its growth with new areas in Cairo, together with sixth of October Metropolis in Giza, and Lotus in New Cairo. They’re additionally exploring alternatives in Saudi Arabia and the United Arab Emirates, with potential sub-franchisee alternatives on the horizon.
For extra details about Completely satisfied Joe’s, go to HappyJoes.com. For franchising alternatives, contact Kat Davidson at KatD@DRHnow.com or name 678.485.8413.
About Completely satisfied Joe’s Pizza & Ice Cream
Based in 1972 by Joe Whitty in Davenport, Iowa, Completely satisfied Joe’s dream was to create a restaurant idea that targeted on serving America’s two favourite meals – pizza and ice cream – in a family-friendly, celebratory surroundings. Owned and operated by Dynamic Restaurant Holdings Inc., Completely satisfied Joe’s has been named a FastCasual “High 200” idea, Franchise Instances “High 400” enterprise, and Nation’s Restaurant Information “High 500” restaurant. The family-centric pizza model has eight firm and 34 franchise areas all through the Midwest with extra within the pipeline. To be taught extra, go to HappyJoes.com, or comply with Completely satisfied Joe’s on Fb, Twitter and Instagram.
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Jay Brasher
Champion
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jbrasher@championmgt.com