St. Louis, MO (RestaurantNews.com) Panera Bread right now introduced that Mark Shambura has joined the corporate as Chief Advertising and marketing Officer (CMO). Mr. Shambura will lead all elements of promoting at Panera, together with Model Constructing, Digital & Loyalty, Product Technique & Shopper Insights. An achieved advertising and marketing chief with broad experience within the restaurant trade, Mr. Shambura has beforehand held advertising and marketing management roles throughout pivotal development durations for high manufacturers together with Chipotle, MOD Pizza, and most just lately Papa Johns.
“Mark brings a formidable background constructing manufacturers and main advertising and marketing groups for fast-casual eating places, and we’re thrilled to welcome him to Panera Bread,” stated José Alberto Dueñas, Chief Govt Officer. “As Panera continues to evolve our model, guided by listening to our visitors, Mark’s depth of expertise and skill will assist drive our development as a model that serves nice meals you be ok with consuming.”
Mr. Shambura beforehand served as CMO at Papa Johns, the place he led a revitalization of the model by enhancing its iconic “Higher Substances, Higher Pizza” platform, and growing a extra fashionable, revolutionary omnichannel method to remodel how Papa Johns appealed to each new and constant shoppers. As Govt Director at Chipotle, Mr. Shambura guided the advertising and marketing perform via durations of each sustained development and transition, offering management over model technique, promoting, digital, social, occasions/sponsorships, promotions, and subject advertising and marketing, together with taking part in a key position in spearheading its “Actual Substances” model technique.
“I’m proud to affix the Panera Bread staff and excited to construct on the momentum of the model’s transformation because it continues to evolve in service of our visitors,” Mr. Shambura stated. “Panera propelled and cemented its place on the high of the quick informal restaurant section via its promise of high-quality elements and freshly ready meals, and I’m thrilled to affix a extremely gifted staff to assist form its subsequent chapter.”
Previous to his tenure within the restaurant trade, Mr. Shambura gained in depth advertising and marketing company expertise, working with a broad array of high international shopper manufacturers for over a decade. Shambura will report on to José Alberto Dueñas, Chief Govt Officer, and formally assumed the position of Chief Advertising and marketing Officer on July 29, 2024.
About Panera Bread
Our first bakery-cafe opened in 1987, based with a secret sourdough starter and the assumption that the most effective a part of bread is sharing it. That imaginative and prescient led to the invention of the Quick Informal class with Panera on the forefront, serving as America’s kitchen desk centered round our scrumptious menu of chef-curated recipes which can be crafted with care by our staff members. We make meals that we’re proud to serve our personal households, from crave-worthy soups, salads and sandwiches to mac and cheese and sweets. Every recipe is full of elements we be ok with and none of these we don’t as a result of we’re dedicated to serving our visitors meals that feels good within the second and lengthy after. Whereas our firm is now almost 2,200 bakery-cafes robust, our values and perception within the lasting energy of an important meal stay as robust as ever. We spend every day filling bellies, constructing empowered groups and galvanizing communities. Nothing beats breaking bread collectively.
As of July 23, 2024, there have been 2,169 bakery-cafes, firm and franchise, in 48 states and Washington D.C., and in Ontario, Canada, working below the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is a part of Panera Manufacturers, one of many largest quick informal restaurant firms within the U.S., comprised of Panera Bread®, Caribou Espresso® and Einstein Bros.® Bagels. For extra data, go to PaneraBread.com or discover us on Twitter (@panerabread), Fb (fb.com/panerabread) Instagram (@panerabread) or TikTok (@panerabread).
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