Evelyn Barahona (United States Hispanic Chamber of Commerce), Stephanie Beatriz, Maria Gonzalez (proprietor, Bistro Casa Azul), and Esperanza Teasdale (PepsiCo), collect to kick off yr three of the Jefa-owned marketing campaign. Picture: PepsiCo
PepsiCo Juntos Crecemos (Collectively We Develop), which is a part of a $50 million dedication supporting Hispanic small companies, has launched yr three of its Jefa-Owned (owned by a Latina boss) marketing campaign. It acknowledges the financial, cultural and neighborhood contributions of Latina-owned companies — significantly eating places, bodegas and carnicerías (meat markets), in line with an organization press launch.
“We launched Jefa-Owned in 2022 to shine a highlight on Latina-owned small companies whereas serving to to handle the distinctive challenges they face at each stage of their entrepreneurial journey,” Esperanza Teasdale, VP and GM of Hispanic Enterprise Unit, PepsiCo Drinks North America, mentioned within the launch. “Three years into this effort, PepsiCo Juntos Crecemos has supported a whole lot of Jefa-Owned companies by means of numerous applications and initiatives and stays dedicated to serving to them thrive, by means of monetary, academic, and neighborhood constructing sources.”
PepsiCo Juntos Crecemos Grant Program
PepsiCo Juntos Crecemos will award $200,000 in grants to twenty girls entrepreneurs within the meals and beverage class to develop and scale their companies. The grant software interval might be open by means of Sept. 27.
Grant recipients may even acquire entry to the Enterprise Well being Accelerator and Enhance Camp, a digital neighborhood house providing enterprise teaching workshops on mentorship, networking and extra. Moreover, grant recipients will obtain entry to the PepsiCo Juntos Crecemos Hispanic Digital and Supply Program, a five-week sequence that features customized consultations on supply logistics, know-how, advertising and SEO — a package deal valued at about $12,000 per participant.
Latina entrepreneurs aren’t simply constructing companies; they’re driving innovation, inclusion and vibrancy throughout the financial panorama, mentioned Antonio Escalona, SVP of Rising Enterprise, PepsiCo Meals North America.
“We’re proud to hitch forces with the USA Hispanic Chamber of Commerce to help entrepreneurs in turning their visions into actuality and strengthen the jefa neighborhood at massive,” he mentioned within the launch.
With Latina entrepreneurs launching companies at six occasions the nationwide charge, the Jefa-Owned marketing campaign is essential in supporting their progress and success, mentioned Evelyn Barahona, USHCC SVP, Academic Fund.
“We’re proud to champion these efforts, which align with our dedication to make sure that jefas throughout the nation have the whole lot they should thrive and proceed their very important contributions to the American financial system,” she mentioned within the launch.