New Orleans-born coffeehouse to order a desk for lacking troopers
New Orleans, LA (RestaurantNews.com) PJ’s Espresso will reserve a particular single desk all through Memorial Day weekend in honor of U.S. navy heroes who made the final word sacrifice for our nation.
With a protracted historical past of supporting U.S. navy service members, all PJ’s Espresso places — over 180 systemwide — will take part within the initiative, reserving a desk for fallen, lacking, or imprisoned navy service members. Every desk will function an merchandise that signifies the significance of their sacrifice, together with:
- An empty chair to signify the People who had been or are lacking from every of the armed companies — U.S. Military, Navy, Air Power, Marines and Coast Guard.
- A white fabric to exemplify the purity of their motives when answering the decision to serve.
- A single pink rose to recall the lives of those People and their family members who preserve their religion whereas in search of solutions.
- A yellow ribbon to signify the persevering with uncertainty, the hope for his or her return and the willpower to account for them.
- A slice of lemon to remind visitors of their bitter destiny, captured or lacking in a international land.
- A pinch of salt to signify the tears of the lacking heroes and their households.
- A lighted candle to replicate hope for his or her return.
- An inverted piece of glass to indicate their lack of ability to share a toast.
“At PJ’s Espresso, we stand agency in our dedication to supporting U.S. veterans and energetic navy personnel in each capability potential,” mentioned President of PJ’s Espresso and U.S. Military veteran Peter Boylan. “Our hearts and prayers are with each household commemorating a misplaced liked one this Memorial Day. It’s our fervent hope that these reserved tables function poignant reminders of the profound significance of this sacred nationwide observance.”
Boylan is considered one of a number of U.S. veterans amongst different energetic navy relations and franchisees who name PJ’s Espresso their work household. As a longtime member of the Worldwide Franchise Affiliation VetFran, the New Orleans-born coffeehouse takes pleasure in its navy roots, yearly awarding a franchise to a U.S. veteran and providing all certified veterans 20% off their franchise payment.
PJ’s may also as soon as once more host its annual Veteran Franchise Giveaway this summer season. U.S. navy veterans are eligible to enter, and one fortunate winner will obtain a free franchise license valued at $35,000.
To be taught extra about PJ’s Espresso’s veteran initiatives, go to PJsFranchise.com/why-us/veterans.
About PJ’s Espresso
Phyllis Jordan, a pioneer within the espresso trade, based PJ’s Espresso of New Orleans in 1978 and demonstrated that higher beans, superior roasting methods, and pure ardour for the artwork of coffeemaking mattered. In 2008, the corporate was bought by New Orleans natives and brothers Paul, Steven, and Scott Ballard. PJ’s Espresso serves all kinds of sizzling, iced and frozen espresso drinks utilizing solely the very best quality Arabica espresso beans, in addition to natural tea and recent breakfast pastries. PJ’s Authentic Chilly Brew™ Iced Espresso is brewed day by day utilizing a particular cold-drip course of that protects the flavour and energy of the beans whereas producing a espresso that’s two-thirds much less acidic – a course of and method developed by its founder and used for greater than 45 years in any respect PJ’s places. Luggage of whole-bean espresso and single-serve cups of PJ’s Espresso can be found on the market in-store and on-line. With greater than 180 working shops, together with 4 worldwide places, PJ’s Espresso continues to develop within the U.S. and overseas. For extra info, go to PJsCoffee.com or observe PJ’s Espresso on Fb, Instagram or Twitter.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com