Toast combines digital storefront, advertising and marketing suites for seamless information assortment


Toast, an all-in-one know-how platform constructed for eating places, has mixed its digital storefront and advertising and marketing instruments, permitting eating places to assemble visitor information from on-line and point-of-sale transactions, mentioned Steve Fredette, president and co-founder of Toast.

“By way of improvements together with our Toast Go 2 handheld units and Toast Cell Order & Pay, Toast know-how has streamlined and reworked the on-site visitor expertise for eating places of all sizes and kinds,” he mentioned in an organization press launch. “Our Digital Storefront and Advertising Suites prolong that enhanced visitor expertise on-line utilizing instruments like Toast’s new AI-powered writing assistant, search engine-optimized web sites and on-line menus, promotional affords, loyalty applications, and automatic advertising and marketing campaigns that work collectively to attract company in and hold them coming again.”

Suite enhancements embody the flexibility to:

  • Leverage synthetic intelligence to create participating e-mail advertising and marketing campaigns aligned with a restaurant’s model and advertising and marketing objectives. In accordance with a latest Toast survey, 72% of company surveyed had been involved in listening to from their favourite eating places by way of e-mail.
  • Create one-click, automated advertising and marketing campaigns powered by visitor information.
  • Use a advice engine that serves well timed insights to operators, resembling reminders about upcoming holidays and recommendations to make use of pre-designed campaigns to save lots of time.
  • Create focused promotional affords tailor-made to customers’ enterprise wants, like selling seasonal specials or discounting extra stock. O

Toast’s web site builder joins a lineup of digital ordering instruments designed to assist a restaurant stand out on-line. With drag-and-drop performance and Toast merchandise embedded on-site, eating places could improve their on-line presence and drive visitors by way of website positioning. Digital Storefront options embody:

  • Search Engine Optimization for digital view-only menus, on-line ordering and web sites, designed to make it simple for eating places — and the very best menu objects — to get found sooner.
  • Automated POS integration that allows updates to digital and on-line ordering menus when menu merchandise availability or descriptions are up to date on the POS.
  • Customization permits any restaurant to take its in-person eating expertise to the online with a customizable on-line presence with fonts, colours, and imagery.
  • Templates and drag-and-drop instruments to simplify creating and updating a web site.
  • Built-in and embedded Toast merchandise together with On-line Ordering, Toast Tables, Loyalty and extra in web sites constructed with Toast web sites.

“It will take many steps to create, change, and replace my web site and on-line ordering,” mentioned John Mason IV, proprietor of IV Hospitality, which operates FRESKO Greek Kitchen in North Carolina. “With Toast, it is easy to set it and overlook it — I make an replace in a single place and see adjustments throughout my complete tech stack.”

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