Wendy’s is constant to innovate its drive-thru expertise with the growth of its AI assistant, Wendy’s FreshAI. The fast-food chain has launched a pilot program providing Spanish language capabilities at 28 company-operated eating places in Ohio and Florida, in response to a press launch.
The brand new characteristic goals to reinforce each crew and buyer experiences by offering higher accessibility for Spanish-speaking prospects. Whereas nonetheless in growth, the AI expertise is designed to enhance language comprehension and order processing.
“We have embraced generative AI on the drive-thru to help Wendy’s crew members whereas evolving the expertise to fulfill our prospects’ wants,” Matt Spessard, CIO, Wendy’s, stated within the press launch. I am energized by our partnership with Google Cloud to proceed pushing this expertise ahead with new Spanish language capabilities designed to broaden entry, reshaping the drive-thru expertise for our Wendy’s followers right now and sooner or later.”
Wendy’s FreshAI is powered by Google Cloud’s massive language mannequin and gives a customized, responsive expertise for each buyer. To start a Spanish order, the client says “Spanish” or “Español” into the microphone to immediate the brand new pilot language. The Wendy’s FreshAI system will then communicate and course of within the full order completely in Spanish.