Melissa Friebe To Change into Chief Advertising and marketing Officer, Pizza Hut U.S., from Taco Bell
Plano, TX (RestaurantNews.com) Pizza Hut has introduced two new government advertising appointments.
Kalen Thornton will be part of the corporate as International Chief Model Officer reporting to Pizza Hut Division Chief Government Officer, Aaron Powell, efficient June 10. On this function, Thornton will lead Pizza Hut’s international model technique and oversee all elements of selling throughout 110 markets and territories. Thornton can even be chargeable for guiding the model to a brand new chapter of relevance – harnessing the facility of strategic, participating buyer connections throughout bodily and digital touchpoints and making certain that the model maintains its standing as a cultural icon.
Thornton most lately served as Vice President of Sports activities and Leisure Advertising and marketing for PepsiCo North America, the place he led partnerships and constructed model affinity throughout sports activities leisure properties – leveraging media, content material, and activation investments to drive progress for the beverage portfolio. Throughout his time at PepsiCo, Thornton additionally served as Chief Advertising and marketing Officer of Gatorade. Earlier than diving into the beverage enterprise, Thornton held a number of advertising management roles for the Nike and Jordan manufacturers over practically ten years, the place he was instrumental in main transformational model initiatives.
“Kalen is a visionary and a confirmed chief who understands create memorable moments for customers,” shared Powell. “With a robust file of constructing celebrated international manufacturers, Kalen is the correct chief to assist us join a brand new technology by the enjoyment of pizza. I’m thrilled for him to hitch our crew and assist us take Pizza Hut to the following stage.”
“I consider creativity, neighborhood and tradition carry folks collectively,” stated Thornton. “I’m humbled on the alternative to contribute to Pizza Hut’s lengthy legacy as a model that connects throughout these dimensions, and I’m thrilled to assist form the long run resonance and progress of this iconic model.”
Along with Thornton’s appointment, Melissa Friebe will turn into Chief Advertising and marketing Officer, U.S., reporting to incoming Pizza Hut U.S. President, Carl Loredo. Friebe joins Pizza Hut from Taco Bell, the place she served in a lot of positions over practically three many years with the model, most lately as Chief Model Technique Officer. In her new function at Pizza Hut, she is going to lead all elements of selling for the model’s U.S. enterprise. Friebe will succeed Lindsay Morgan, who’s departing the model after serving greater than eight years in numerous advertising management roles.
“I’m proud and excited that Pizza Hut is attracting prime expertise within the trade, and I’m assured that Kalen and Melissa will do nice issues of their new roles,” stated Powell. “I’m additionally very grateful for the contributions that Lindsay Morgan has made to the Pizza Hut model during the last a few years, together with our record-breaking World’s Largest Pizza activation and the profitable launch of Melts, and we want her nicely in her future endeavors.”
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Manufacturers, Inc. (NYSE: YUM), was based in 1958 in Wichita, Kansas and since then has earned a popularity as a trailblazer in innovation with the creation of icons like Authentic® Pan and Authentic® Stuffed Crust pizzas. In 1994, Pizza Hut pizza was the very first on-line meals order. At this time, Pizza Hut continues main the best way within the digital and expertise area with over half of transactions worldwide coming from digital orders. Pizza Hut is dedicated to offering a simple pizza expertise – from order to supply – and has Hut Rewards®, the Pizza Hut loyalty program that provides factors for each greenback spent on meals any method you order. Hut Rewards is open to U.S. residents 16+. See relevant phrases at https://hutrewards.pizzahut.com/phrases/. A world chief within the pizza class, Pizza Hut operates greater than 19,500 eating places in 110 markets and territories. Via its monumental presence, Pizza Hut works to unlock alternative for its crew members and communities around the globe.
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