The hen finger franchise has struck an excellent steadiness between sophistication and ease to create a mannequin that everybody loves.
(RestaurantNews.com) Layne’s Quickly to be Well-known™ Hen Fingers, the cult-favorite hen franchise with 16 eating places open and one other 200-plus bought, is nothing if not dependable. “Born and breaded” in School Station, Texas, in 1994, Layne’s shortly constructed a loyal fan base with its crispy tenders, crinkle-cut fries and signature Layne’s sauce, and the choice to remain true to what it’s identified and beloved for has been a key driver for the model’s continued success.
“We’re true to who we’re,” stated Samir Wattar, chief working officer. “I really imagine on this: discover what you’re good at and be nice at it. That has by no means modified. If we’re good at it, we’re going to be nice at it. No person’s going to be higher than we’re, whether or not that’s cleansing a restaurant, hiring the precise individuals or making scrumptious meals.”
This method immediately displays one other one in all Wattar’s main targets in his work with Layne’s: shield the model and shield the franchisee. Although the management staff shouldn’t be against innovation, it takes modifications to the system and mannequin severely.
“When you begin franchising, it’s not simply your model anymore,” he stated. “You owe it to your franchisees to remain true to the mannequin they invested in.”
“There are manufacturers on the market which have discovered success in diversifying their menus, and there are manufacturers like us that keep true to what they do,” CEO Garrett Reed added. “We’ve confirmed that we are able to do the gross sales volumes we have to do with the menu we now have. And there’s one thing very engaging to a franchisee about having an very simple mannequin that also delivers the numbers they must be profitable.”
To make sure the mannequin stays “very simple” and doesn’t muddy the waters for franchisees working to scale, the management staff could be very intentional with the modifications it does make. Simply because it’s selective about whom it welcomes into the system as a franchise proprietor, it’s cautious with menu updates, technological developments and different issues that may alter the visitor expertise.
“We do want to remain on high of know-how tendencies, which is the place we get to the app,” Reed stated. “We spent an unbelievable period of time testing that and ensuring it was aligned with the place demand was shifting towards. We knew we had been going to wish so as to add some know-how, so we went forward and applied it. We now have 60,000 app customers, however that large success comes from the truth that we spent a lot time on the company degree ensuring it was proper earlier than we rolled it out to our franchisees.”
Reed described the same method to Layne’s working with third-party supply companies. The staff didn’t need to sacrifice the standard of meals or service, so it labored diligently to make sure the supply techniques had been environment friendly and native eating places had the correct packaging to get an order to an off-site shopper with out sacrificing style or freshness.
“Visitors of our company testing retailer right here in Frisco, Texas, would possibly see us attempt some issues occasionally, however past the Frisco market, by the point a change turns into forward-facing to our company, it’s a everlasting fixture,” he stated. “Whether or not it’s a brand new know-how, new menu merchandise or an replace to digital menu boards, every little thing is examined by way of and thru earlier than it will get rolled out to the system.”
When franchisees can depend on regular, streamlined operations, they will commit extra time and vitality to different efforts that create an excellent higher buyer expertise. For instance, Layne’s franchisees persistently attain out to their communities to sponsor native sports activities groups and host fundraising Spirit Nights. Many additionally attain out to church buildings, synagogues and mosques within the space, and a few supply particular promotions to neighborhood servants like first responders.
Layne’s reliability serves to attract company again time and time once more, however once they really feel that their native Layne’s staff is linked with them past the 4 partitions of the restaurant, the loyalty runs even deeper.
“The restaurant enterprise is easy; nothing has modified,” Wattar stated. “If I ask you to recollect one of the best restaurant expertise you’ve ever had, it’s by no means going to be in regards to the meals. Nice meals doesn’t make up for a foul expertise, however an incredible expertise could make up for okay meals. We’re nice at each, and that’s what retains franchisees’ and company’ consideration on Layne’s.”
To seek out out extra info on prices to purchase this franchise, please go to https://1851franchise.com/layneschickenfingers/information.
Contact:
Lauren Turner
Mainland
312-526-3996
lturner@hellomainland.com