Layne’s has seen constant retailer gross sales with varied actual property fashions. Eric Reed, the model’s chief growth officer, explores how totally different fashions might help the model discover success with franchisees.
Faculty Station, Texas-based Layne’s Rooster Fingers may have 25 places open by the tip of 2024. The chicken-finger chain has one other 20 to 25 places deliberate for 2025. And sure, it is franchised exterior of Texas already with places in Pennsylvania, West Virginia, Arkansas, Georgia, Virginia, Florida, Wyoming and Tennessee.
Eric Reed, Layne’s Rooster Fingers’ CDO, stated the model units itself aside from different rooster manufacturers within the QSR market by committing to high quality service and merchandise, creating a definite taste profile and at a wonderful worth and thru its simplicity of operation.
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Eric Reed, Layne’s Rooster Fingers chief growth officer. Photograph: Layne’s Rooster Fingers |
“These components mix to create an distinctive eating expertise that retains our prospects coming again,” Reed stated in an electronic mail interview with QSRweb.com. We talked to Reed about how the model determines the kind of actual property to scout in particulat markets and why Layne’s has developed varied prototypes, together with freestanding eating places, purchasing middle places with drive-thrus, dine-in solely outlets and drive-thru places.
Q: Layne’s has seen constant retailer gross sales with varied actual property fashions. Are you able to elaborate on how adapting restaurant codecs (freestanding, purchasing middle, drive-thru solely) has been a key driver of this success?
Reed: Adapting restaurant codecs has been essential to Layne’s success by permitting us to maximise the potential of assorted commerce areas. After we establish a promising location, we stay versatile in selecting probably the most appropriate actual property mannequin — whether or not it is a freestanding constructing, a spot in a shopping mall or a drive-thru solely format. This adaptability permits us to effectively serve totally different market calls for and buyer preferences, making certain constant gross sales and progress throughout numerous places.
Q: What elements decide which actual property kind Layne’s scouts for in a particular market? Are there particular demographics or visitors patterns you goal?
Reed: When figuring out which actual property kind to scout in a particular market, we goal to match or surpass the requirements set by our QSR friends. We deal with well-established and high-growth markets, taking a look at key elements corresponding to demographics and visitors patterns. Our aim is to place Layne’s in areas with sturdy buyer demand and vital foot or car visitors, making certain optimum visibility and accessibility.
Q: Why has Layne’s developed a wide range of restaurant prototypes? Is it primarily based on market demand, operational effectivity, or different elements?
Reed: Layne’s has developed a wide range of restaurant prototypes primarily to boost operational effectivity and leverage our flexibility. This strategy permits us to assist our franchisees in maximizing their income by adapting to totally different market calls for and operational environments.
Q: Layne’s drive-thru solely places obtain spectacular gross sales volumes ($2 million). How has the corporate optimized these places for effectivity and buyer expertise?
Reed: Layne’s drive-thru solely places obtain spectacular gross sales volumes by optimizing each kitchen operations and procedural effectivity. We have streamlined our kitchen layouts and refined our procedures to make sure quick, high-quality service. This deal with effectivity permits us to ship an distinctive buyer expertise, even in a drive-thru setting.
Q: Trying forward, does Layne’s anticipate a shift within the dominant restaurant format (freestanding vs. drive-thru)? Are there any new prototypes in growth?
Reed: Trying forward, Layne’s plans to proceed maximizing each drive-thru and eating room codecs with our present prototypes. We goal to optimize every format primarily based on market demand and placement, making certain we offer the very best buyer expertise. Whereas there are not any new prototypes in growth in the mean time, our focus stays on enhancing and refining our current fashions.
Q: What are a number of the greatest challenges Layne’s faces with its numerous actual property portfolio? How does the corporate overcome these challenges to take care of constant gross sales efficiency?
Reed: One of many greatest challenges Layne’s faces with its numerous actual property portfolio is discovering reasonably priced, high-quality websites. We overcome this by diligently looking out markets and remaining versatile and artistic in our actual property selections. This strategy permits us to safe optimum places that assist constant gross sales efficiency.
Q: Past gross sales quantity, are there some other key metrics Layne’s makes use of to measure the success of its totally different actual property fashions?
Reed: Past gross sales quantity, buyer suggestions, measured by way of our Ovation system, is the important thing metric we use to gauge the success of our totally different actual property fashions. By prioritizing buyer satisfaction and making certain we care for our prospects, we consider all different facets of success naturally comply with.
Q: Why deal with drive-thrus as an alternative of extra conventional eating rooms?
Reed: Whereas our focus is to include each drive-thru and conventional eating rooms in all our places, we prioritize the drive-thru when a web site cannot accommodate each. This ensures we will effectively serve our prospects, assembly their preferences for comfort and accessibility whereas nonetheless providing a welcoming dine-in expertise the place possible.
Q: In the event you had a bit of recommendation for somebody fascinated by including drive-thrus to their enterprise, what would you inform them?
Reed: In the event you’re contemplating including drive-thrus to your online business, my recommendation can be to completely analysis and plan for it. Doing all your homework upfront will set you up for achievement and will let you benefit from the rewards of effectively serving your prospects by way of this handy possibility.