One onerously must be an knowledgeable on the movies of Wes Anderson to imagine that the person writes with a fountain pen. Perhaps again within the early 9teen-nineties, when he was shooting the black-and-white quick that will turn out to be Bottle Rocket on the streets of Austin, he needed to settle for ordinary ballfactors. However now that he’s lengthy since claimed his place within the high ranks of main American auteurs, he can indulge his style for painstaking craftsmanship and recent-past antiquarianism each onscreen and off. For a model like Montblanc, this positively made him the ideal option to direct a commercial celebrating the hundredth anniversary of their flagship writing instrument, the Meisterstück.
Shot at Studio Babelsberg in Germany, the place Anderson is at work on his subsequent feature The Phoenician Scheme, the consequenceing quick “features Anderson himself, sporting a wispy walrus mustache, in addition to frequent collaborators Jason Schwartzman and Rupert Buddy, all posing as a bunch of mountain-climbers with a particular affection for the freedom and inspiration supplied by Montblanc’s products,” writes Indiewire’s Harrison Wealthylin.
Within its first minute, “the advert takes us from the chilly, snowy caps of Mont Blanc to a comfy chalet Anderson proclaims as The Mont Blanc Observatory and Author’s Room.” Vogue Business’ Christina Binkley studies that this indoor-to-outdoor transition alone required 50 takes, which was solely one of many surprises in retailer for Montblanc’s marketing officer.
Anderson additionally turned up with an unexpected professionalposal of his personal. “The moviemaker predespatcheded a professionaltosort pen of his personal design that he requested the German company to manufacture,” Binkley writes. “He’d even named it: the Schreiberling, which implies ‘the scribbler’ in German. That had not been a part of the pitch.” Perhaps convinced by the constructed professionaltosort assembled by Anderson’s set-design crew, Montblanc “agreed to professionalduce 1,969 copies of this small, inexperienced fountain pen to commemofee Anderson’s delivery yr, 1969.” At 55 years of age, Anderson might now not be the preternaturally confident younger moviemaker we remember from the times of Rushextra or The Royal Tenenbaums, however since then, he’s solely grown more proficient at getting precisely what he desires from a company, whether or not it’s a film studio or a European luxury-goods manufacturer.
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Montblanc Unveils a New Line of Miles Davis Pens … and (Form of) Blue Ink
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Has Wes Anderson Offered Out? Can He Promote Out? Critics Take Up the Debate
Primarily based in Seoul, Colin Marshall writes and broadcasts on cities, language, and culture. His tasks embody the Substack newsletter Books on Cities, the e book The Statemuch less Metropolis: a Stroll by Twenty first-Century Los Angeles and the video sequence The Metropolis in Cinema. Follow him on Twitter at @colinmarshall or on Facee book.