Wes Anderson Directs & Stars in an Advert Celebrating the a centesimal Anniversary of Montblanc’s Signature Pen


One onerous­ly must be an knowledgeable on the movies of Wes Ander­son to imag­ine that the person writes with a foun­tain pen. Perhaps again within the ear­ly 9­teen-nineties, when he was shoot­ing the black-and-white quick that will turn out to be Bot­tle Rock­et on the streets of Austin, he needed to set­tle for ordi­nary ball­factors. However now that he’s lengthy since claimed his place within the high ranks of main Amer­i­can auteurs, he can indulge his style for painstak­ing crafts­man­ship and recent-past anti­quar­i­an­ism each onscreen and off. For a model like Mont­blanc, this positive­ly made him the ide­al option to direct a com­mer­cial cel­e­brat­ing the hun­dredth anniver­sary of their flag­ship writ­ing instrument, the Meis­ter­stück.

Shot at Stu­dio Babels­berg in Ger­many, the place Ander­son is at work on his subsequent fea­ture The Phoeni­cian Scheme, the consequence­ing quick “fea­tures Ander­son him­self, sport­ing a wispy wal­rus mus­tache, in addition to fre­quent col­lab­o­ra­tors Jason Schwartz­man and Rupert Buddy, all pos­ing as a bunch of moun­tain-climbers with a par­tic­u­lar affec­tion for the free­dom and inspi­ra­tion supplied by Montblanc’s prod­ucts,” writes Indiewire’s Har­ri­son Wealthy­lin.

With­in its first minute, “the advert takes us from the chilly, snowy caps of Mont Blanc to a comfy chalet Ander­son proclaims as The Mont Blanc Obser­va­to­ry and Author’s Room.” Vogue Busi­ness’ Christi­na Bink­ley studies that this indoor-to-out­door tran­si­tion alone required 50 takes, which was solely one of many sur­pris­es in retailer for Mont­blanc’s mar­ket­ing offi­cer.

Ander­son additionally turned up with an unex­pect­ed professional­pos­al of his personal. “The movie­mak­er pre­despatched­ed a professional­to­sort pen of his personal design that he requested the Ger­man com­pa­ny to man­u­fac­ture,” Bink­ley writes. “He’d even named it: the Schreiber­ling, which implies ‘the scrib­bler’ in Ger­man. That had not been a part of the pitch.” Per­haps con­vinced by the constructed professional­to­sort assem­bled by Ander­son­’s set-design crew, Mont­blanc “agreed to professional­duce 1,969 copies of this small, inexperienced foun­tain pen to com­mem­o­fee Ander­son­’s delivery yr, 1969.” At 55 years of age, Ander­son might now not be the preter­nat­u­ral­ly con­fi­dent younger movie­mak­er we remem­ber from the times of Rush­extra or The Roy­al Tenen­baums, however since then, he’s solely grown more proficient at get­ting precise­ly what he desires from a com­pa­ny, whether or not it’s a film stu­dio or a Euro­pean lux­u­ry-goods man­u­fac­tur­er.

Relat­ed Con­tent:

Wes Anderson’s Shorts Movies & Com­mer­cials: A Playlist of 8 Quick Ander­son­ian Works

Mont­blanc Unveils a New Line of Miles Davis Pens … and (Form of) Blue Ink

Why Do Wes Ander­son Motion pictures Look Like That?

Neil Gaiman Talks Dream­i­ly About Foun­tain Pens, Observe­books & His Writ­ing Course of in His Lengthy Inter­view with Tim Fer­riss

Has Wes Ander­son Offered Out? Can He Promote Out? Crit­ics Take Up the Debate

Primarily based in Seoul, Col­in Marshall writes and broad­casts on cities, lan­guage, and cul­ture. His tasks embody the Sub­stack newslet­ter Books on Cities, the e book The State­much less Metropolis: a Stroll by Twenty first-Cen­tu­ry Los Ange­les and the video sequence The Metropolis in Cin­e­ma. Fol­low him on Twit­ter at @colinmarshall or on Face­e book.



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