In style Greek Chain Eyes Sturdy 12 months-end Efficiency Following Strong First Half
San Jose, CA (RestaurantNews.com) Nick the Greek, a Northern California-based chain serving up genuine Greek road meals, proudly studies a powerful first half of 2024 pushed by strong gross sales, robust restaurant openings and spectacular franchise growth actions. Halfway by the yr, Nick the Greek is continuous to attraction to shoppers, with the highest 25% of places approaching an AUV of $2 million and the highest 50% exceeding $1.75 million. The fast-growing model skilled a powerful 25% improve in complete system gross sales over the prior-year interval, fueled by 9 extremely profitable restaurant openings in new and present markets. Because it celebrates its 10 years in enterprise, Nick the Greek is poised for a robust second half and past as curiosity within the model continues to develop amongst shoppers. As well as, the favored Greek chain is attracting much more savvy entrepreneurs trying to diversify and develop their franchise portfolios with a profitable model on the rise.
“New restaurant openings fueled by important franchise curiosity are persevering with to drive our success, and since most of our new places are within the high 25% of AUV, we’re reinforcing our progress technique and confirming that our genuine Greek road meals is a welcome addition to communities in states throughout the nation,” mentioned Komiel Mohsen, Chief Working Officer of Nick the Greek. “We knew our tenth anniversary can be a landmark yr in firm historical past however beginning 2024 with such robust performances throughout a number of key areas of our enterprise, together with gross sales, new restaurant openings and franchise growth, has definitely sweetened our celebration.”
Nick the Greek proudly opened 9 eating places within the first half of the yr, together with a brand new market entrance in Porter, Texas, which options the model’s first drive via. With a projected AUV of almost $1.9 million for shops opened in 2024, Nick the Greek is establishing a robust benchmark for brand spanking new places throughout its system, underpinned by the model’s profitable enterprise mannequin and rising client demand for genuine Greek delicacies. Nick the Greek additionally lately inked three multi-unit growth offers in Salt Lake Metropolis, San Diego and Nashville, which can carry the model to new markets in Utah and California, and mark its debut in Tennessee. Having crossed the 75-store milestone in Q2, Nick the Greek is on observe to surpass 100 places systemwide by mid-2025.
In June, model momentum was on full show as Nick the Greek expanded its dessert menu with Chocolate Shell Froyo. The candy deal with was an prompt fan favourite and offered greater than 30,000 servings in its debut month. Chocolate Shell Froyo’s sweeping recognition amongst friends underscores Nick the Greek’s dedication to revolutionary and scrumptious menu choices which might be distinctively Greek impressed. The Chocolate Shell Froyo is a pleasant companion to the model’s beloved Frozen Greek Yogurt, that includes a layer of clean, decadent milk chocolate that completely enhances the tangy yogurt base.
Additionally within the first half of 2024, notable trade publications acknowledged Nick the Greek for outstanding progress and important achievements. In June, Nick the Greek Co-founder and Chief Advertising and marketing Officer Nick “Child Nick” Tsigaris was named one in every of QSR Journal’s Younger Leaders to Watch for his influential position within the model’s success. Shortly after, Nick the Greek landed on two spectacular Restaurant Enterprise trade rankings, coming in at #7 on the 10 Quickest-Rising Restaurant Chains Checklist and #377 within the 2024 Prime 500 Chain Restaurant Report.
To study extra about Nick the Greek’s franchise program, or to search out your nearest location, go to NickTheGreek.com.
About Nick the Greek
Based in 2014 by three cousins – Large Nick, Little Nick and Child Nick Tsigaris, all named after their grandfather per Greek custom, Nick the Greek is a family-friendly quick informal restaurant providing genuine Greek road meals. Specializing in gyros and souvlaki, the menu options flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest greens. The model boasts greater than 75 places all through California, Arizona, Nevada, Texas, Kansas, Missouri and Utah with dozens extra within the works throughout the US. With streamlined operations, a menu targeted on high quality, glossy restaurant design and excessive client demand for contemporary, genuine Greek flavors, Nick the Greek is primed for growth over the subsequent a number of years. For extra data, go to NickTheGreek.com.
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Powerhouse+Co.
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