Wetzel’s Pretzels has opened a bakery throughout the Macy’s division retailer within the Queens Middle Mall in New York Metropolis, in response to a press launch.
Proprietor Ricky Alam, an skilled Wetzel’s proprietor and operator for greater than 20 years, has 9 areas throughout Southern California, along with 4 models in each New York and New Jersey.
“My newest enterprise at Macy’s Queens Middle marks a major growth for my staff, bringing Wetzel’s to extra individuals all through the bustling New York metro space,” Alam mentioned within the press launch. “Like many, I’ve fond recollections of having fun with smooth pretzels with my household. It is a signature expertise when out procuring, and this revolutionary partnership makes it even simpler to get a snack on-the-go.”
Jon Fischer, head of growth at Wetzel’s, mentioned the model has seen overwhelming constructive responses from its areas inside Macy’s shops.
“Our progress technique is targeted on increasing how individuals can entry our scrumptious pretzels, bringing comfort and assembly company the place they dwell, work and play,” he mentioned within the press launch. “The growth into Macy’s Queens signifies the energy of our model’s spirit. We’re thrilled to proceed rising in our thirtieth 12 months in enterprise, particularly after reaching the 400-unit milestone earlier this 12 months.”
Wetzel’s Pretzels has grown to greater than 400 areas.