Florence, KY (RestaurantNews.com) America’s Finest Eating places, a nationwide media and advertising firm specializing in independently-owned eating places across the nation, has achieved a major milestone – 1800 episodes of its Roadshow filmed since starting in summer season 2021.
CEO Matt Plapp got here up with the thought to do a touring restaurant-focused meals present in 2018. Nevertheless it wasn’t till 2021, within the midst of the pandemic, that Plapp introduced his concept to fruition – that of serving to impartial eating places market themselves by telling their story on social media.
Plapp seen that the large restaurant chains had been prospering in the course of the pandemic, and the smaller, single-location impartial eating places had been struggling. The few that had been doing nicely and retaining – and even growing – their enterprise throughout that troublesome time had been these rallying the local people for help by telling their tales: how they began, the place they got here from, and what their restaurant and the group it was in meant to them.
Plapp determined to showcase these tales in a singular approach. He purchased a Mercedes Sprinter van, wrapped it in his model colours of orange and blue, and hit the street to focus on the tales of eateries that couldn’t afford the advertising energy of chain eating places. Plapp and two staff filmed at 348 eating places from June 2021 till the top of that 12 months, launching a program that now movies nearly each week of the 12 months at lots of of eating places across the nation.
Episodes are printed on the Fb pages of ABR and extra importantly, the restaurant’s web page – all so the restaurant is the recipient of engagement, consideration, and finally elevated gross sales.
Plapp has discovered that his common advertising marketing campaign bringing consideration to an upcoming Roadshow go to skyrockets the engagement {that a} restaurant sees on its Fb web page. The advertising firm’s posts main as much as, day of, and after the go to have proven a rise of 82% likes, 86% shares and an astounding 95% enhance in feedback in comparison with what a restaurant can do by itself.
“We’ll hit round three billion Fb engagements this 12 months on [independent restaurants’] pages,” Plapp says. “These engagements are what’s serving to these eating places get the love they deserve.”
In the present day Plapp employs 21 folks within the Roadshow division of his firm, from gross sales to point out hosts. Groups of hosts and videographers journey within the extremely noticeable vans and movie as much as twenty reveals every week. The one state within the contiguous US that they haven’t but traveled to is Connecticut, and the Structure State is on the books for this spring.
“To see what the ABR Roadshow has performed the previous three years is wild,” Plapp says. “Main media firms movie at 40 to 60 eating places per 12 months – we’re hitting 600 to 700 yearly.”
Luis Rivera, who has labored for ABR since 2021, has a singular twin function as each present host and government producer, interviewing potential restaurant candidates to see in the event that they qualify for a spot.
“We’ve had our fair proportion of ups and downs and the whole lot in between,” Rivera says. “However each time I go to a restaurant, inform their story, and see the affect it brings to their backside line, I do know we’re doing the proper factor. On the finish of the day I really feel privileged to be the voice that brings to life the tales of impartial eating places nationwide.”
The Roadshow’s 1800th episode was filmed at Veracruz Household Restaurant, a family-owned Mexican eatery in Santa Fe Springs, CA. They’ve a compelling American-dream fashion story: the unique homeowners, Roberto “Bob” Leon and his spouse Blanca, emigrated to america over sixty years in the past, and opened Veracruz in 1970. It’s now owned by grandson Rick Leon, who hopes the episode will assist develop his enterprise.
“I need to get us on the market slightly bit extra to create extra enterprise alternatives for us, rising the variety of places that we’ve got, issues like that,” Leon stated. “Model consciousness might be the primary factor I might need to actually [accomplish].”
That model consciousness is a spotlight of Plapp’s, who says that when America’s Finest Eating places works together with a restaurant’s advertising efforts, it pays off.
“When the ABR model is connected to advertising for a restaurant, they get [a lot] extra consideration in these social media campaigns,” Plapp says. “Our purpose is to create huge consideration for mom-and-pop eating places to allow them to compete with the [chain restaurants].”
About ABR
Headquartered in Florence, KY, America’s Finest Eating places is a nationwide media and restaurant advertising firm that travels the nation telling the tales and highlighting the distinctive meals of regionally owned impartial eating places as a part of their ABR Roadshow. Eating places are featured not solely on ABR’s Restaurant Community of social media channels and web site, but additionally every particular person institution’s Fb web page. With over 1800 episodes filmed, America’s Finest Eating places is the premier advertising company for restaurant homeowners and operators to have their story broadcast coast-to-coast. Go to AmericasBestRestaurants.com to study extra and to view the episodes and profiles of lots of of America’s Finest Eating places!
Contact:
Matt Plapp
859-743-2408
Matt@MattPlapp.com
America’s Finest Eating places