Expert model builder and development driver has constructed profitable profession in hospitality by mixing conventional advertising and marketing with innovation
Lebanon, TN (RestaurantNews.com) Cracker Barrel Previous Nation Retailer® (“Cracker Barrel” or the “Firm”) (Nasdaq: CBRL) is happy to announce the appointment of Sarah Moore as its Chief Advertising and marketing Officer, efficient Monday, July 22.
Moore’s almost 20 years of hospitality expertise is an ideal match for the sturdy hospitality focus of Cracker Barrel. Her strategic expertise in advertising and marketing, model constructing, and visitor engagement might be sturdy belongings to Cracker Barrel because it evolves, taking what’s beloved and differentiated concerning the model and constructing on it.
A longtime fan of Cracker Barrel, she joins the Firm from her latest place as Senior Vice President of Advertising and marketing at MGM Resorts Worldwide the place she spearheaded advertising and marketing initiatives for a portfolio of world-class hospitality manufacturers, together with iconic resorts resembling Bellagio, ARIA and MGM Grand. She possesses deep experience in creating and rising digital advertising and marketing initiatives, buyer loyalty applications, and crafting progressive approaches that honor model heritage whereas driving sturdy enterprise outcomes.
“Sarah’s hospitality targeted management and deep expertise evolving manufacturers and accelerating development throughout all disciplines of promoting will assist us drive our strategic transformation and model love as we reclaim our place as an business chief,” mentioned Julie Felss Masino, President and Chief Government Officer of Cracker Barrel.
Moore’s background consists of greater than 16 years with MGM Resorts Worldwide, the place she gained in depth expertise in company advertising and marketing, improvement, and regional operations. Most lately, she led international model advertising and marketing technique, built-in media, social advertising and marketing, in addition to artistic and content material for the whole portfolio of resorts and leisure experiences.
“As a faithful Cracker Barrel fan, I’m honored to hitch this iconic American model,” mentioned Moore. “From childhood street journeys to newer visits to our household in Kentucky, Cracker Barrel has all the time been a cherished custom. I sit up for making use of my many years of promoting experience to share the model’s heat and real hospitality with customers. As I be part of the group, my aim is to reinforce the expertise for our loyal friends whereas additionally introducing Cracker Barrel’s distinctive appeal to new friends throughout the nation.”
Moore holds a Bachelor of Science in Advertising and marketing from Roger Williams College. She is married to an entrepreneur and a U.S. Military Reserve Lieutenant Colonel who has served our nation for over 20 years, and collectively they’re elevating two younger daughters.
About Cracker Barrel Previous Nation Retailer, Inc.
Cracker Barrel Previous Nation Retailer, Inc. (Nasdaq: CBRL) is on a mission to convey craveable, scrumptious homestyle meals and distinctive retail merchandise to all friends whereas serving up memorable, distinctive experiences that make everybody really feel welcome. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its associates function roughly 660 company-owned Cracker Barrel Previous Nation Retailer® places in 44 states and personal the fast-casual Maple Avenue Biscuit Firm. For extra details about the corporate, go to CrackerBarrel.com.
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