With robust momentum constructing in 2024, the fondue franchise is positioned to blow up. A deal in Reno, NV, signed by Dr. Bruce and Landess Witmer, is the newest addition to the model’s progress trajectory.
Reno, NV (RestaurantNews.com) Melting Pot, the 92-unit fondue franchise that has constructed a model round offering a one-of-a-kind experiential eating ambiance, has signed a franchise settlement in Reno, NV.
After over a decade spent “long-distance commuting” to Melting Pot in Sacramento after the situation in Reno, Nevada, closed, Bruce and Landess Witmer have signed an settlement to revive the model’s presence of their group.
The Witmers have lengthy loved household celebrations at Melting Pot and gathered for fondue throughout their household ski journeys; now, they’re excited to deliver that very same expertise to their group.
“It was within the early 2000s when Melting Pot left Nevada. We had beforehand had household dinners there and actually loved it. Because it closed, we might go to Sacramento to eat at Melting Pot. We have been long-distance commuters for our celebrations!” mentioned Bruce. “We’re excited to reintroduce the Reno group to the unimaginable expertise and high quality that Melting Pot has to supply.”
The Reno signing marks a major milestone for the model, as Melting Pot makes its re-entry into the state of Nevada.
“After years of robust unit-level progress, we’re targeted on revitalizing the model nationwide, bringing Melting Pot eating places to new communities and reviving and increasing our presence in others,” defined Bob Johnston, CEO of The Melting Pot. “Bruce and Landess are a robust addition to our community, and we sit up for seeing the optimistic influence they may have on the Reno group.”
A key driver of the model’s progress lately has been the Melting Pot Evolution effort, a course of by which the model is redesigning, reworking and internet hosting grand reopenings of each restaurant all through the system. By leveraging a extra welcoming ground plan and incorporating heat, playful components like candles and fireplaces, the model is modernizing its picture whereas sustaining a robust, recognizable theme.
After a robust 2023, with over 20% of eating places reopening after a push to transform, Melting Pot has continued to help progress within the system; the model is on observe to see a complete of 37 transformed reopenings this yr alone. The brand new Reno location, together with all new developments, may even embrace this new prototype.
“After we began to undertake the transform, we had a fairly extensive number of designs. The model is a legacy model, and a few of our shops haven’t been up to date since they opened within the early ‘80s,” defined Deborah Ramos, senior design supervisor at Entrance Burner Manufacturers. “The entire shops have been well-maintained, however the system felt a bit disjointed. We’re calling this reworking effort Melting Pot Evolution as a result of it’s reflective of how our system is rising and altering to higher serve our franchisees and company.”
Observations of how the model has continued to develop and evolve whereas sustaining its distinctive place available in the market have been engaging to new franchise house owners, encouraging them to affix a model that they really feel will proceed to supply a novel worth proposition to each native house owners and their company.
Seeking to the rest of the yr, Johnston is hopeful. This yr, Melting Pot goals to develop its presence in key states together with Tennessee, Alabama, South Carolina, Texas and Kentucky by awarding 9 new franchises in key markets and opening one other 4.
About Melting Pot
Based in 1975, Melting Pot has supplied a novel fondue eating expertise for greater than 45 years. Because the premier fondue restaurant franchise, Melting Pot has 92 eating places in 31 U.S. states and Canada. Recognized for providing quite a lot of fondue cooking types and distinctive entrées, Melting Pot’s menu additionally options cheese fondues, salads, tremendous wines, spirits and chocolate fondue desserts. Fondue followers can be part of Melting Pot’s Membership Fondue for unique promotions, particular occasions and advance vacation reservation privileges. Melting Pot is an affiliate of Entrance Burner Manufacturers, a restaurant administration firm headquartered in Tampa, Florida. For extra info, go to MeltingPot.com. To be taught extra about franchise alternatives with Melting Pot, please go to MeltingPotFranchise.com.
About Entrance Burner
Headquartered in Tampa, Entrance Burner is the restaurant administration firm for Melting Pot Eating places, Inc., and the brand new informal whimsical eating idea Melting Pot Social! Melting Pot at present has 92 eating places in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. For extra info, go to FrontBurnerBrands.com.
Contact:
Julie Maw
Mainland
209-617-6518
jmaw@hellomainland.com