Tropical Smoothie Cafe has Max Wetzel, the previous CKE Eating places Holdings CEO and Papa Johns COO, as its CEO. He succeeds Charles Watson, who’s leaving after main the model for the previous six years. He joined the chain practically 17 years in the past.
Roland C. Smith, the previous CEO of Delhaize America, Wendy’s/Arby’s Group, Wendy’s Worldwide, Triarc Corporations and Workplace Depot, has joined its board of administrators.
“We’re delighted to welcome Max and Roland, two trade executives of the best caliber, to Tropical Smoothie Cafe as we proceed to ship distinctive service and high-quality merchandise for our valued friends,” Nigel Travis, chairman of the Board for Tropical Smoothie Cafe, stated in an organization press launch. “Tropical Smoothie Cafe continues to redefine the smoothie and juice better-for-you meals class with the assist of our devoted franchisees. Max’s dedication to fostering a people-first tradition centered round operational excellence mixed along with his confirmed monitor file of increasing model consciousness by way of product innovation and best-in-class advertising capabilities will assist Tropical Smoothie Cafe and our franchisees prolong their sturdy momentum.”
Travis stated he needed to thank Watson for his service and quite a few contributions to Tropical Smoothie Cafe, together with overseeing important growth and attracting new funding in the way forward for this particular franchise.
“I’m so happy with what our assist heart group members and franchisees have achieved throughout my time at Tropical Smoothie Cafe,” Watson stated within the launch. “I’m assured Tropical Smoothie Cafe is effectively positioned to construct on our many achievements thus far and to advance its speedy progress, and I stay invested within the success of Tropical Smoothie Cafe.”
Earlier this 12 months,funds managed by Blackstone acquired Tropical Smoothie Cafe. This funding from Blackstone is meant to assist speed up Tropical Smoothie Cafe’s growth by way of continued investments in menu innovation, working excellence and best-in-class advertising.
Peter Wallace, a senior managing director at Blackstone, stated: “Max’s intensive expertise at main international manufacturers and nationwide franchise companies makes him a great chief to take Tropical Smoothie Cafe to the following stage of progress and innovation. With Blackstone’s scale and sources behind the corporate, we’re excited to spend money on Tropical Smoothie Cafe’s continued growth for its valued friends and franchisees.”
Tropical Smoothie Cafe started working as a single location on a seaside in Destin, Florida, in 1997 and now has practically 1,500 places throughout 44 states.