Givex Corp., a supplier of cloud-based buyer engagement and enterprise insights platforms, has launched GivexEngageAI. The AI platform is designed to boost buyer relationships by way of data-driven profiles and focused engagement campaigns, in response to a press launch.
GivexEngageAI builds complete buyer profiles by analyzing a wide range of information factors, together with loyalty program data, buy historical past, and visitor interactions. This enables companies to personalize their advertising efforts and ship related communications to every buyer.
“The launch of GivexEngageAI marks a brand new chapter for Givex, offering unparalleled insights into important buyer information and a versatile resolution that permits manufacturers to scale as they develop,” Mo Chaar, chief business officer of Givex, mentioned within the launch. “We’re seeing a shift away from cookie-cutter advertising applications, and GivexEngageAI permits companies to ship related communications to every buyer based mostly on their profile and buy historical past. Via a streamlined platform that eliminates the necessity to consolidate information from a number of sources, this resolution will enable companies to domesticate deeper buyer relationships effortlessly, and enhance buyer conversion and retention.”
Leveraging information from GivexPOS and its associated on-line ordering merchandise, GivexEngageAI makes use of AI to suggest merchandise and personalize buyer experiences throughout a number of channels. Automated campaigns may be triggered by push notifications, textual content messages, or different channels, all based mostly on a buyer’s distinctive buy historical past and comparable buyer profiles.
GivexEngageAI affords an omnichannel strategy, permitting companies to orchestrate buyer journeys throughout numerous built-in channels. Companies can choose the channels they want and simply add extra as their wants evolve.
Givex combines a real-time buyer information platform with AI decision-making, omnichannel activation, gamification and buyer intelligence.