This digital advertising and marketing workshop, co-hosted by FastCasual Editor Cherryh Cansler and Rev Ciancio, co-founder/CMO of Handcraft Burgers & Brew, Salad Home CMO and Loopy Pita advertising and marketing director, offers techniques, suggestions and playbooks for restaurant entrepreneurs centered on rising model consciousness, visitor acquisition, retention and creating model evangelists.
Restaurant entrepreneurs seeking to grasp the techniques and instruments required for partaking prospects and driving visitors will not need to miss the inaugural Restaurant Advertising Workshop, June 2-3 in Indianapolis, on the Conrad, 50 W. Washington St.
Networld Media Group, the producers of the Quick Informal Government Summit and several other different well-known trade occasions and web sites, will host the workshop with David “Rev” Ciancio, the co-founder and CMO of Handcraft Burgers & Brew, The Salad Home‘s CMO and Loopy Pita‘s advertising and marketing director, serving as co-host and opening keynote.
“Only a few occasions are designed for individuals performing the day-to-day work required to develop a restaurant model; this workshop is for them,” stated Cherryh Cansler, editor of FastCasual.com and co-host of the workshop.
Ciancio stated one of many largest hurdles in restaurant advertising and marketing is an absence of assets geared towards group members executing day by day advertising and marketing methods.
“I am excited for this devoted workshop to bridge the training hole, and it is an honor to be a lead in delivering useful techniques and methods,” he stated. “Each restaurant marketer ought to prioritize attending.”
What’s on the agenda?
The occasion kicks off on June 2 with a pre-show meals crawl adopted by classes on how entrepreneurs can use third-party supply firms to market their manufacturers and a social media audit led by social media advertising and marketing gurus. Ciancio’s keynote, “Advertising Mechanics Earlier than Magic” will precede an awards ceremony honoring “The High 30 Movers & Shakers: Advertising” and networking occasions.
Networking time can be plentiful so attendees can meet with others informally to debate confirmed ideas and discover out what tech instruments can be found to make the day by day job of selling simple.
The remainder of the workshop is from 8 a.m. to 4 p.m. on June 3 and options a wide range of coaching classes led by the trade’s most profitable entrepreneurs. They’re going to provide suggestions, tips and playbooks on:
- Buyer acquisition techniques that truly work.
- Mastering native search.
- Rising loyalty packages that do not suck.
- Tactical social media greatest practices.
- efficiently pitch to media.
- E-mail advertising and marketing greatest practices.
- Cashing in on reward playing cards.
- And plenty of time to ask your advertising and marketing questions.
“The market calls for a hands-on, roll-up-your-sleeves advertising and marketing masterclass,” stated Kathy Doyle, CEO of Networld Media Group. “This gathering is aimed toward restaurant operators and foodservice institutions centered on the quickly altering digital panorama of restaurant advertising and marketing. We’ll educate you the right way to use in the present day’s instruments to drive new prospects to the door, acquire repeat prospects and upsell prospects for a larger ROI.”
Champion Administration, the second-largest restaurant PR company within the U.S., and Kathleen Wooden, an professional in restaurant development technique, may even educate segments. Numerous different consultants may even be on the agenda and can be added quickly.
Who might attend?
The occasion is for restaurant/hospitality advertising and marketing professionals who need to attend a digital advertising and marketing workshop with a deal with storytelling and branding, together with:
- Model leaders: Anybody who oversees model growth and administration for restaurant and hospitality chains.
- Advertising managers and administrators: These answerable for growing and executing advertising and marketing methods for his or her manufacturers.
- Social media managers: Professionals managing social media channels who need to improve their abilities and data.
- Digital entrepreneurs: People specializing in digital advertising and marketing techniques together with search engine optimization, PPC and electronic mail advertising and marketing.
- Hospitality traders: Anybody with a monetary stake in a model who desires to enhance their advertising and marketing efforts.
- Distributorsmight attend solely as sponsors and should request sponsorship data right here.
Register now for the early fowl charges and e book lodge right here for a reduced group fee.