Pizza Hut is shaking up the fast-food panorama with the launch of the Cheeseburger Soften, a menu merchandise aimed toward burger fanatics. The hand-held creation folds the model’s signature skinny crust, loaded with floor beef, applewood-smoked bacon, onions, mozzarella, and cheddar cheese, right into a crispy, parmesan-crusted bundle.
“As a model recognized for distinctive pizzas, venturing into the burger enterprise is an thrilling first for us,” Lindsay Morgan, CMO at Pizza Hut, mentioned in a press launch. “We thought we would kick off our burger journey with one thing daring. That is why we’re making waves in burger chain drive-thrus, serving up our scrumptious new Cheeseburger Soften for all you burger lovers on the market.”
The launch comes with a playful advertising twist. Pizza Hut will deploy supply autos to rival burger chain drive-thrus in choose markets, together with Chicago and Miami. These autos will show QR codes on their again home windows, providing an opportunity to win a free Cheeseburger Soften and Pepsi for individuals who scan and redeem the coupon.
The Cheeseburger Soften joins the prevailing Pizza Hut Melts lineup, that includes Pepperoni Lover’s, Buffalo Rooster, Rooster Bacon Parmesan, and Meat Lover’s varieties. Every Soften comes with two folded slices and a dipping sauce for particular person enjoyment.
“For the primary time ever, we packed every part you understand and love a few cheeseburger into our craveable Skinny N’ Crispy crust to develop the brand new Cheeseburger Soften,” Rachel Antalek, chief meals Innovation officer at Pizza Hut, mentioned within the launch. “Not like a conventional cheeseburger, the Cheeseburger Soften dips completely into what we might argue is the world’s greatest burger dipping sauce. We problem you to discover a higher burger and sauce expertise.”
The Cheeseburger Soften can also be accessible as a part of the brand new My Hut Field provide, priced from $8.49, which permits clients to decide on between Melts or a private pizza, together with a facet and a drink. Particular person Cheeseburger Melts can be found for $6.99 at taking part Pizza Hut places nationwide.