Pollo Campero is getting into the second half of 2024 with spectacular momentum, constructing on substantial progress and enlargement in the course of the first two quarters.
Dallas, TX (RestaurantNews.com) Pollo Campero, the Central American rooster franchise with over 350 eating places worldwide, is poised for a dynamic second half of 2024, following a interval of strong progress and strategic improvement within the first half of the yr. The model has efficiently opened 17 new places and is gearing up for a further 13 by the tip of the yr, with openings happening in New York, California, Tennessee, South Carolina, Illinois, Florida, Texas and different key markets.
“We’ve had very profitable openings up to now this yr,” mentioned Blas Escarcegac, vp of franchise improvement. “We opened 17 new eating places all through the primary a part of this yr, which places us in a robust place to seize the numerous whitespace alternative forward of us. We’re actually excited by the momentum the model is gaining within the U.S.”
Pollo Campero additionally celebrated opening its one centesimal U.S. location in Miami Gardens, Florida, in April, marking a big milestone in its nationwide progress. This achievement highlights the franchise’s speedy enlargement and rising model consciousness within the U.S. market.
The model has seen important progress in same-store gross sales, with double-digit progress year-to-date. This spectacular efficiency underscores the model’s means to draw and retain clients throughout its places.
Pollo Campero’s enlargement technique contains introducing new and thrilling menu gadgets. The primary half of 2024 noticed the launch of the Queso Bacon Hen Sandwich and the Buffalo Slaw Hen Sandwich, each of which have been acquired effectively amongst loyal clients.
“The preliminary suggestions is extraordinarily favorable and optimistic to each of those new deluxe rooster sandwiches,” Escarcega mentioned.
Along with product innovation and profitable openings, Pollo Campero has achieved record-breaking gross sales figures. The model closed the month of June with systemwide gross sales approaching $30.0 million, the very best numbers in its historical past.
Trying forward, Pollo Campero is ready to attend a number of business conferences, together with the Texas Restaurant Affiliation in San Antonio, to additional its model presence and franchise alternatives. The franchise can be planning to broaden into new states equivalent to Nebraska, Kansas, Arkansas, Indiana, Kentucky and Washington, pushed by rising model consciousness and market demand.
As Pollo Campero continues its enlargement, the main target stays on sustaining its excessive requirements of buyer expertise and operational excellence. Escarcega emphasised the optimistic outlook for the remainder of the yr.
“Our targets and our forecasts are coming via,” he mentioned. “We’re excited concerning the second a part of this yr. Our pipeline is robust. We really feel superb with regards to our total gross sales, our visitor examine and our site visitors counts; our margins for the eating places are wonderful.”
With a robust first half and a transparent technique for future progress, Pollo Campero is on observe to additional solidify its place as a number one participant within the fast-casual rooster business.
To seek out out extra info on prices to purchase this franchise, please go to 1851franchise.com/pollocampero.
Contact:
Julie Maw
Mainland
209-617-6518
jmaw@hellomainland.com