Bart LaCount. Photograph: Popeyes
Bart LaCount has been named chief advertising officer of Popeyes U.S. and Canada and Matt Rubin has been named chief digital officer of Popeyes U.S. & Canada, based on a press launch.
LaCount will lead advertising efforts centered on rising visitors and accelerating gross sales development as a part of the Popeyes “Straightforward to Love” technique. He joins Popeyes from PepsiCo, the place he was VP of worldwide drinks advertising.
LaCount’s hiring comes following the promotion of earlier CMO and now President of Popeyes, Jeff Klein.
“We’re excited to welcome Bart to the Popeyes household,” Klein mentioned within the press launch. “Bart brings an extremely well-rounded advertising background to this position as we glance to deepen model relevance in communities the place we’re cherished and broaden relevance the place Popeyes must be higher recognized –all as a part of the the strategic plan constructed with and endorsed by our franchisees.” mentioned Klein.
Rubin will oversee the Popeyes digital and tech groups guiding the digital development technique. He has been with mum or dad firm Restaurant Manufacturers Worldwide for greater than eight years holding numerous roles.
“Matt is a confirmed chief at Popeyes with a observe file of driving outcomes. I’m excited that Matt is taking up this expanded position and can be capable to innovate much more to create a contemporary digital ecosystem throughout Popeyes.” Klein added.
Popeyes has greater than 4,000 eating places within the U.S. and all over the world.