sneakybird, which opened its first location in Arizona in 2022 and provides a fast, craft, informal strategy to signature oven-grilled rooster wings, tenders, and sandwiches complemented by handcrafted flatbreads, tater tots, and contemporary chilled veggies, is happy to announce the opening of its second restaurant. Situated at Verde at Cooley Station – 3945 E. Williams Discipline Street in Gilbert in Arizona – the 1,550-square-foot restaurant is open seven days per week from 10 a.m. to 9 p.m.
“The key to the success of sneakybird, spelled with all lowercase letters by design to underscore its sneaky-good and sneaky guilt-free product, is the mix of a specifically designed oven and revolutionary breading recipe that blends panko flatbread in addition to aged parmesan that collectively mix to provide the crunch and taste of fried rooster,” mentioned Gilbert resident Jordan Strasser, managing member of J2E Investments, LLC, who – together with his mom, father, and brother – personal the brand new location. “The method is utilized to a stunning array of oven-grilled rooster wings, tenders, and sandwiches.”
In response to Strasser, any of the rooster choices could also be paired with the visitor’s alternative of a number of spectacular dry rubs, together with:
· Garlic and creamy parmesan
· Smokey hone and peach
· Ancho lime
· Salt and vinegar
· Lemon pepper
· Salted maple
“In fact, for many who favor one thing that feels extra like grilled rooster, every of the rooster choices may be ordered “bare,” which suggests it’s grilled breadless with SPG, which is the salt, pepper, and garlic dry rub,” mentioned Strasser.
Past the rubs, there are a variety of sauces that visitors could combine and match with the rooster of their alternative, reminiscent of:
· Sneaky, a signature buffalo-style sauce
· Soko, a daring Asian twist of candy and warmth
· Idiot’s Gold, a mixture of golden mustard and smokey barbecue sauce
· Music Metropolis Sizzling, an homage to Nashville sizzling rooster
· Teriyaki, which has notes of pineapple, savory soy sauce, and toasted sesame seeds
sneakybird additionally options 4 handcrafted flatbreads – Rooster Pesto, Margarita, Pepperoni and the Islander, which options honey-chipotle sauce, mozzarella, pineapple, capicola, and contemporary cilantro – in addition to three epic choices for tater tots (together with a candy potato different), salad, coleslaw, and even a relaxing vegetable medley. There are additionally copious choices for teenagers, all targeted on the identical craveable philosophy.
Catering is already out there on the new location as nicely. sneakybird is exceptionally organized in its catering system because of ample, well-made, customized containers which can be simply as simple to hold as to serve in versus having to switch all of the goodies to flimsy plates and platters. Choices vary from packages for simply two-to-three diners to ample choices that may serve as much as 10 folks per field. All sauces are served on the facet so there is no such thing as a worry of meals getting soggy, and the edges and salads have their very own proprietary system as nicely, with some sides simply serving as much as 20 visitors with ease.
“We’re additionally within the technique of getting our group outreach program up and working,” mentioned Strasser. “We’re deeply dedicated to nurturing the native college ecosystem, internet hosting fundraising occasions, and actively collaborating in group occasions. Our doorways are at all times open to collaborate and foster a spirit of unity and progress.”
For Strasser, the brand new restaurant is greater than only a enterprise, however the alternative to work together with his household to feed the area people.
“Our household – the crew behind J2E – found sneakybird whereas on trip in Scottsdale final summer season,” mentioned Strasser. “We have been on the lookout for a wholesome different to fried meals – rooster specifically – and couldn’t consider the standard. It saved us coming again day after day. By our journey’s conclusion, we arrange a gathering with founder Dan Chaon and his crew and made plans to open operations of J2E in Arizona to start out the enlargement course of with him.”
J2E has large plans for the model. In partnership with founder Chaon, they’re within the midst of growing a number of places throughout Maricopa County over the following 18 months, together with sister eating places set for Hudson Station in Queen Creek in addition to Prasada in Shock focused for opening by fall 2024. sneakybird additionally has plans for places in Arcadia, Dove Valley, and extra Southeast Valley eating places by the shut of 2025.
Creating profitable companies is nothing new for the Strasser household.
After working as a police officer of their native Wisconsin for a number of years, household patriarch Terry Strasser made the transition to enterprise management and entrepreneurial together with his spouse, Jill.
“For the previous quarter century, they’ve constructed plenty of profitable manufacturers throughout the nation, together with FedEx franchises, Sport Court docket Wisconsin and extra whereas elevating my brother, Jaeden, and me,” mentioned Jordan Strasser. “Lately, I’ve been proud to complete my education and work on their crew, with J2E as our first main joint undertaking, centered on sneakybird.”
The Strasser household, who moved to Gilbert, Ariz. in 2023, have been as impressed with sneakybird’s enterprise construction and the integrity of its management as with the product itself.
“Dan Chaon, who based the model together with his personal son, Nate, in 2023, believes in creating an employee- and customer-centric tradition that helps one another in addition to the group that they name dwelling. We’re proud to be on the bottom ground of what we consider is a revolutionary idea, and past Arizona, we’re already eying a timeline that may enable us to develop the model into the Midwest within the subsequent few years,” mentioned Strasser.
About sneakybird
Based in 2022 by restaurant veteran Dan Chaon and his son, Nathan, sneakybird is championing a cleaner, bolder strategy to having fun with the crispy, tender rooster that all of us love. By way of cutting-edge know-how, sneakybird has perfected a By no means Ever Fried® cooking course of that retains the juiciness and taste of fried rooster with out utilizing a drop of added oil, providing a guilt-free indulgence complemented by handcrafted flatbreads, tater tots, and chilled contemporary veggies. A group advocate, sneakybird focuses its philanthropic efforts on the native colleges in its ecosystem and is at all times open to discussing methods to collaborate on fundraising for native youth. In 2024, sneakybird introduced its plans to develop throughout Arizona – with six new places opening within the subsequent 18 months – and is already growing a technique to take the model nationwide. For extra data or franchise alternatives, go to www.sneakybird.com.