Sonic has partnered with the Southeastern Convention (SEC) and SEC Community because the Official Fast Service Restaurant of the SEC. The deal kicked off July 1 and can concentrate on SEC soccer programming and productions throughout SEC Community, ABC and ESPN, in keeping with an organization press launch.
“Sonic has been linked to varsity {and professional} sports activities all through our 70-year historical past, and we could not be prouder to as soon as once more be part of our followers on the sphere because the Official Fast Service Restaurant associate of the SEC,” Ryan Dickerson, CMO of Sonic, mentioned within the press launch. “With its expended footprint, the SEC is now even nearer to so a lot of our wonderful company and crew members throughout the Southeast, and we look ahead to bringing extra enjoyable to them and to varsity soccer this season. Whether or not we’re dwelling it up with followers on the pre-game tailgate or displaying off with probably the most craveable meals on the afterparty, we’ll be there for the motion all season lengthy.”
Sonic will air industrial spots throughout the brand new “SEC on ABC” school soccer franchise and ABC/ESPN Midday School soccer home windows.
“At Disney, we’re keen about creating distinctive alternatives for manufacturers to attach with school soccer followers in every single place, and this season we’re thrilled to welcome SONIC Drive-In because the Official Fast Service Restaurant of the SEC,” Andrew Messina, SVP of gross sales, Disney Promoting, added within the press launch. “With Sonic on board, the fan expertise will attain new heights for SEC followers throughout all Disney platforms.”
SONIC can even activate on-site by way of “SEC Nation,” the community’s touring soccer pre-game present, along with different activation alternatives all through the season.
“We’re happy to welcome Sonic as an official sponsor of the Southeastern Convention,” Greg Sankey, SEC commissioner, mentioned within the launch. “The SEC sponsor program is vital to the mission of supporting SEC athletics packages and their student-athletes. The addition of Sonic strengthens an already sturdy household of sponsors for the Convention and we look ahead to the participation of Sonic in our programming and championship occasions.”
Sonic operates greater than 3,500 eating places in 47 states.