The acclaimed acai model rounds out management group because it marches towards its twentieth retailer
Washington, DC (RestaurantNews.com) South Block – a booming better-for-you model that dishes up acai bowls, smoothies, and cold-pressed juices — has named Alexandra Lawrence its Director of Advertising and marketing.
Lawrence involves South Block with greater than 13 years of expertise in advertising and shopper relations, most not too long ago at Sweetgreen and Galley Meals. As a product marketer for Sweetgreen’s progress channels, she led in-store loyalty acquisition in addition to directed the advertising technique behind the model’s first drive-thru and automatic kitchen codecs. With further background in finance and performing arts, Lawrence brings a novel mixture of inventive and analytical prowess to the South Block advertising group.
“We’re thrilled to have Alex on the South Block group as we proceed to navigate progress,” stated Amir Mostafavi, founding father of South Block. “Her background and expertise are an ideal match to steer our Advertising and marketing Division as we set our sights on new markets and extra refined advertising initiatives. Our visitor expertise and the way we join with our neighborhood is such an enormous a part of our firm tradition. Having folks like Alex on our group will assist us proceed to keep up a constructive firm tradition, which is at all times our prime precedence.”
South Block presently has 16 places throughout D.C., Maryland, and Virginia — with 4 further places to return over the subsequent six months. A kind of places contains the Dulles airport, which is able to introduce the beloved native model to each nationwide and worldwide vacationers.
In January 2024, South Block entered right into a progress partnership with Savory Fund, a non-public fairness agency that invests in rising restaurant ideas — with Mostafavi staying on as CEO and steersman. Collectively, South Block and Savory will develop the model each in heritage and new markets throughout the nation.
“I’ve lengthy admired South Block for its merchandise and admirable mission,” Lawrence stated. “Since I’m DMV native, I’ve additionally had the privilege to look at the model develop an extremely loyal following by means of the years. I’m honored to assist propel the idea to new areas, construct out the advertising operate, and work along with Amir and the group to make South Block a family title.”
About South Block
South Block opened its first location in Clarendon, VA in 2011 with a mission to construct more healthy communities one block at a time. It focuses on recent, made-to-order smoothies, acai bowls, toasts, and cold-pressed juices. The title was impressed by its first location on the south facet of a block within the Clarendon neighborhood. South Block now has 16 places throughout DC, Maryland, and Virginia. In 2024, South Block entered right into a progress partnership with Savory Fund, a non-public fairness group that invests in rising restaurant ideas. Moreover, Mostafavi began a nonprofit for South Block referred to as Fruitful Planet, which offers recent vegetables and fruit to underserved communities. Be taught extra at SouthBlock.com.
About Savory Fund
Savory is an modern non-public fairness agency that mixes over $750 million in property below administration with a progress playbook and experience that has been developed over 15 years of working within the restaurant trade. Savory companions with high-potential, worthwhile, rising restaurant manufacturers, to ship monetary capital, trade experience, progress and income alternatives, profitability enhancements and new location improvement. The Savory group contributes on to all features of progress and replication by utilizing a confirmed playbook and methodology. Founder involvement within the enlargement of a model is a central theme of the Savory strategy as founders carry the tribal data across the uniqueness that has energized early success and is crucial to future progress. Savory is presently invested within the following manufacturers: Swig, R&R BBQ, PINCHO, By way of 313 Pizzeria, Mo’ Bettahs Hawaiian Model Meals, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Scorching Hen, and South Block. For extra info, go to SavoryFund.com.
Contact:
Josiah Kinman
Champion
936-615-8979
jkinman@championmgt.com