Main Wholesome Rice Bowl Chain Poised for Continued Momentum in Second Half Following Regular Gross sales, Deepened Growth Pipeline and Worth-Pushed Product Introductions
Anaheim Hills, CA (RestaurantNews.com) WaBa Grill, one of many nation’s main wholesome rice bowl chains, proudly stories a powerful begin to 2024. Pushed by new eating places in important markets, sturdy growth actions, encouraging gross sales knowledge, and its widespread Children Eat Free initiative, WaBa Grill demonstrated considerate and constant first-half progress and model momentum. At this 12 months’s halfway level, the model’s prime 25% of areas neared an AUV of $650,000, whereas the highest 50% of areas surpassed $550,000. WaBa Grill’s optimistic begin to 2024 is a testomony to the model’s widespread and longstanding enchantment amongst key audiences. Since 2020, similar retailer gross sales and whole system gross sales have jumped 25%, as WaBa Grill continues to draw new friends and construct buyer loyalty by delivering distinctive high quality, freshness and better-for-you choices at reasonably priced costs.
“Two main components propelled our midyear momentum: robust market entries in Texas and Nevada, the place WaBa Grill was welcomed warmly by the Dallas and Henderson communities, and our extremely profitable Children Eat Free program, which continues to ship worth to our friends and appeal to new followers to our eating places,” stated Andrew Kim, President & CEO of WaBa Grill. “After all, our achievements wouldn’t be doable with out our devoted franchise companions and company staff, whose dedication to model excellence and visitor service will assist us attain important milestones all through the rest of 2024 and past.”
Because the demand for wholesome quick informal eating choices will increase nationwide, WaBa Grill entered three new markets, together with Henderson, Nevada, and Dallas, Texas. The Q1 debut in Nevada, which was adopted in Q2 by the model’s first location in Texas, elevated WaBa Grill’s footprint to 4 key Western states and strengthened its place because the area’s main rice bowl chain. Including to WaBa Grill’s burgeoning presence all through the West, WaBa Grill additionally added to its California restaurant depend in April with a market entry in Fresno – the primary of 30 eating places deliberate for the state’s quickly rising Central Valley.
On the midyear growth entrance, WaBa Grill added 12 models to its growth pipeline and inked an space growth deal in Alameda County, California. The model lengthy recognized for its wholesome bowls is anticipated to open a number of extra areas in 2024 and is on tempo to surpass the 200-restaurant milestone in early 2025 – a testomony to WaBa Grill’s historical past of strategic growth initiatives that meet the rising recognition of wholesome eating choices.
Complementing an array of profitable first-half growth actions, WaBa Grill additionally made important early-year menu enhancements. In January, the model amplified its most profitable product launch thus far, Growth Growth Tacos, with the introduction of Growth Growth Means Veggie Bowls. The brand new bowl format was extraordinarily well-received, with greater than 70,000 bowls bought in six months. Reinforcing its dedication to offering on a regular basis worth for friends, WaBa Grill additionally launched a wide-ranging and extremely profitable initiative in April. The immediately widespread Children Eat Free marketing campaign supplied a versatile, value-driven answer for busy dad and mom searching for wholesome, fast meals for his or her households amidst rising prices. Children Eat Free, which added a free Mini Hen or Tofu Bowl to any entrée buy, logged greater than 72,000 redemptions in three months. This system strengthened WaBa Grill’s fame as a family-friendly, cost-effective eating choice. The favored program will proceed at most WaBa Grill areas by the top of summer season.
Notable business publications proceed to acknowledge WaBa Grill for its spectacular progress and commendable achievements. The pattern continued within the first half of 2024. In Might, WaBa Grill was named a top-35 model on Quick Informal’s 2024 High 100 Movers & Shakers listing for the second consecutive 12 months. The next month, the model was acknowledged in Restaurant Enterprise’ 2024 High 500 Report, touchdown among the many prime half of all manufacturers at #232.
For extra particulars about WaBa Grill, go to WaBaGrill.com/franchise.
About WaBa Grill
WaBa Grill was based in 2006 on the precept that wholesome meals made with high quality substances must be accessible to all. With a purpose of serving the very best meals on the go, WaBa’s well-known rice bowls, plates and salads are made with contemporary greens, wholesome grains and high-quality proteins together with contemporary, by no means frozen rooster, marinated ribeye steak, wild-caught salmon, jumbo shrimp, plant-based steak, and natural tofu, all ready to order on an open-fire grill and customised with a wide range of flavorful sauces, together with the fan favourite WaBa Sauce. Study extra at WaBaGrill.com.
WaBa Grill Social Media Pages
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Media Contact:
Selena Lane
Powerhouse+Co.
selena@powerhouseandco.com